Vogue Vision

Vogue Vision is an optical shop in Des Moines known for designer eyeglasses and frames that are hard to find elsewhere in Iowa. Its eye doctors offer comprehensive eye exams that check overall eye health as well as vision, and contact lens exams to fit a brand and style for each patient. Opticians help people choose frames from a hand-picked collection, and each location tailors its selection to the local scene.

The business is run by founder Isak Sivi and his daughter Rachel Sivi, and it has been family owned since it opened in 1977. The East Euclid Avenue location is one of four shops across the Des Moines metro area, which also includes Ingersoll, Clive and Indianola. Patients can schedule an exam or order contacts through the website, and the staff are happy to take their time helping customers find frames that suit their face shape and budget.