Fitmi!

fitmi! is a bike-fitting studio and custom bike dealer that works with triathletes, gravel riders, mountain bikers, road cyclists, tourers, commuters and recreational riders. Its core service is bicycle fitting, supported by dynamic sizing, made-to-measure custom bicycles and custom footbeds. Maxine Bratus, the founder and master fitter, leads fittings alongside studio manager Diana Roddy.

Each fitting looks at a rider's structural alignment, asymmetries, flexibility and functional strengths before adjustments are made, with the aim of avoiding overcorrection. A complimentary follow-up session is included after a fitting, and appointments can be booked online. The studio is in Ann Arbor's Lowertown district, inside the Sic Transit Cycles service repair shop. Enter through the side alley service door, to the right of the retail showroom, and head straight back to the studio.