The Black and Gold Shop

The Black and Gold Shop sells University of Iowa Hawkeyes merchandise, including Nike hooded sweatshirts, fleece, tees, and caps. Its catalog also includes football and basketball jerseys, with custom and NIL player options, plus mascot plush toys, ceramic steins, and decals for fans.

Shoppers can browse by men's, women's, kids, hats, and accessories, and the shop adds seasonal items such as holiday ornaments, gift bags, and Halloween tees. Gift cards are available for a Hawkeye fan who would rather pick out their own gear. Some styles sell out, so popular jerseys and caps may need to be checked before buying.