Diamonds Direct

Diamonds Direct is a jewelry store in St. Petersburg known for engagement rings, wedding bands and custom jewelry design. The store imports its diamonds directly from conflict-free diamond capitals and carries natural, lab-grown and its signature Sunshine Cut stones, along with pieces from designers such as Simon G., Michele Watch and Imperial Pearls.

Walk-ins are welcome, and appointments can be booked for specific services. Repairs, sizing, cleaning and resetting are handled in the store, with same-day service Tuesday through Saturday on qualifying repairs. A viewing lounge lets customers watch their repair on a screen, and quotes require seeing the piece in person. Financing is available subject to credit, and the store offers a lifetime diamond upgrade and warranty. Visitors can enjoy a glass of wine or beer while they shop.