Eye Roc Eyewear

Eye Roc Eyewear pairs an optometry practice with a boutique of independent eyeglasses. Bruce Neil, O.D., handles comprehensive eye exams, eye disease screening and management, and dry eye care, while opticians help match frames to face shape, color preference and budget. The shop sells eyewear from smaller independent designers, along with its own house brands, Erker's 1879 and NW77th.

The shop is on Maryland Plaza in the Central West End of St. Louis, and it draws customers from across the region. Exams can be booked online, and the shop is open late on weekdays. Hours are listed on the site as 11am to 6pm Monday through Friday, 11am to 5pm on Saturdays, and closed Sunday. The business also advertises 24/7 service.