Ethix Personal Training

Ethix Personal Training is an online and in-person coaching business run by founder Zac Lamore, offering personalized training programs, nutrition guidance and supplement advice. Coaching includes a custom program that is updated as the client progresses, weekly check-ins with a phone call, a coaching app with training videos and habit tracking, and direct messaging with the coach. Lamore also works with clients who see a physician for bloodwork, coordinating training and nutrition with their recommendations without interpreting labs.

Prospective clients start by applying on the website, then have a free 15-minute strategy call. Online coaching is month to month or on a 3 or 6 month commitment at lower monthly rates. In-person training is offered at Selfmade in Scottsdale, and the business also offers a lower-cost monthly training blueprint for those not ready for one-on-one coaching.