The Insurance Center

The Insurance Center is an independent insurance and financial services agency that began in La Crosse, Wisconsin, in 1966 to serve dairy farm families with health insurance. It now writes business, individual, and farm and ag coverage, including commercial property and casualty, workers' compensation, auto, home, life, Medicare, and corporate benefits for school districts and employers.

The agency has locations across Wisconsin and one in Iowa, including its Onalaska office at 701 Sand Lake Road. Clients can reach a local agent by phone or through a contact form on the website. The agency joined Alera Group, a national insurance and wealth services firm, in 2025.