WIA Performance

WIA Performance is an athlete development business offering elite basketball training and all-sports performance programs. Its performance track covers speed, strength, power, agility, and durability for athletes across every sport, while its basketball track focuses on skill development, decision-making, confidence, and game IQ. Small-group basketball and performance training is the core of the Little Elm location.

WIA takes athletes through a free trial first, then a membership, with sessions booked through its app for schedules and account management. The Little Elm studio is at 1651 Hill Lane, and the company also runs a larger Celina location with full-court training, recovery, and shooting bays. Its coaches are a team of trainers who work with athletes of different ages, and the business says its focus extends beyond the game to character and work ethic.