Bustle

Bustle is a bridal boutique in Birmingham that sells designer sample gowns straight off the rack, at discounts of up to 75% with no gown priced over $3,500. Brides leave with their dress in hand rather than waiting for a special order, and the shop keeps a changing selection in many styles, along with a large range of trim such as veils, belts and headpieces.

Shopping is by appointment only, held between 9 AM and 6 PM, with a wedding gown consultant helping each bride one on one. Bustle is at 27th Avenue South in Birmingham, and the owner, Meredith Carter, founded the shop after a long search for a gown of her own.