Alvarado Jewelry Inc.

Alvarado Jewelry is a Winston-Salem jewelry store known for custom gold jewelry, repairs, and buying or pawning gold. The shop also manufactures and wholesales jewelry. Delia Alvarado started selling gold jewelry door-to-door in the early 1990s, and the business has operated since 1994, moving to its current store on Old Lexington Road in 1997.

Drop-in visits are welcome during weekday and Saturday hours, and the store is closed on Sundays. Customers can also cash checks, pay bills, and transfer money worldwide in the same location, and financing is available for purchases. Spanish-language service is offered by phone. The store sponsors local soccer teams and funds scholarships for Latino students.