Apple Butter Boutique

Apple Butter Boutique in West Orange sells curated clothing for women, including tops, bottoms, dresses, two-piece sets, jumpsuits and outerwear. It is built as a community for Black and brown women to connect and collaborate, and its braid bar operates right next door.

The boutique hosts pop-up events and runs the WerkSpace, a creative hub for women entrepreneurs and beauty professionals that can be reserved for work and gatherings. Do Güüd, a community initiative from the same group, offers services meant to lift the confidence of women and girls. Shoppers can browse new arrivals and sale items, and the braid bar has its own aftercare guidance for clients.