Verlo Mattress

Verlo Mattress makes custom-built mattresses that can be adjusted over time. Its best-selling lines include the v5 Hybrid, which is described as gel memory foam feel with innerspring support, the v9 Eurotop, and the v11 Hybrid. Customers can choose size, shape, style, materials and features, and comfort can be set separately for each side of the bed. Verlo also sells adjustable bases, bedding, pillows, sleep accessories and massage chairs.

Each mattress from a Verlo store is made to order and assembled by hand. The company offers in-home comfort adjustments under its Lifetime Comfort Guarantee, and financing is available. The Milwaukee store is at 301 N Broadway, and customers can find other Verlo locations through the company's store finder.