ROC Insurance Services

ROC Insurance Services is an independent insurance consulting firm in Rochester that presents itself as the city's Medicare resource center. Its advisors help people understand Medicare Parts A, B, C and D, compare plans, and enroll, and the firm also works with consumers and employers on individual health insurance under age 65, vision and dental plans, and international travel coverage.

Consultations are one on one and can be scheduled online, and the firm also runs Zoom webinars for people who cannot come in person. Its compensation comes from the insurance companies, so clients do not pay extra for the advice. The office is at 2000 Winton Road South in Rochester, and the firm represents a select group of carriers rather than every plan in the area.