J'aime Bridal

J'aime Bridal is a bridal salon on Main Street in Pleasanton with more than 350 wedding dress styles from designers such as Martina Liana. The buyers choose a mix of looks, including clean and chic, boho, glam, ballgowns, romantic lace, and a curated line for plus size brides, aiming for moderately priced gowns with couture quality.

Appointments are required, and most run about 90 minutes with a stylist, so weekends can fill up fast. Same-day appointments can be booked by phone or text. Sample dresses can be taken home the same day, and new orders usually arrive within a week, with rush options for a fee. In-house alterations are done by tailors for dresses bought at the shop, and gift cards are sold.