True Sarasota

True Real Estate is an exclusive buyer brokerage in Sarasota, founded in 2001, that represents only home buyers and never takes listings or works for sellers. William "Bill" True, a licensed broker and real estate instructor, leads the firm, and Summer Kocchi, a licensed broker associate, works with him on buyer searches across Sarasota and Southwest Florida. The brokerage describes its role as a buyer advocate focused on helping clients understand the home buying process.

Buyers can search MLS listings through the website and book a consultation by phone. For a 25th anniversary promotion, qualified listings carry a $2,500 credit at closing. Clients work with buyer agents who are paid to represent them, and the firm's office serves greater Sarasota County, including Siesta Key, Lido Key, Longboat Key, Palmer Ranch, Lakewood Ranch and Venice.