It's Not a Game™

It's Not a Game sells streetwear-style clothing built around its "life is not a game" message, with graphic tees, hoodies, crop tops and trucker caps for men and women. Its Excuse the Omaha in Me line brings the city into the designs, and the Money Hands graphic tee and royal blue hoodie are among its most-ordered pieces. Shirts and hoodies are the core of the range, with accessories rounding out the collection.

Everything is ordered online and ships in one to two business days, with delivery usually in three to five days and tracking included. Shipping is $6 to $8, free on orders of $85 or more, and eligible items can be exchanged within 30 days. Shoppers can sign up for early notice of new drops and restocks. The company's address is on Ames Avenue in Omaha.