Bel Merch

Bel Merch is a custom merchandise design company that makes shirts and other branded goods for musicians, brands, and companies. The studio designs pieces around the feeling a brand wants its audience to carry away, with a focus on sustainability and products meant to be kept rather than thrown out. Its work covers culture and employee merch, brand retail merchandising, and experiential and events merch.

The company works by appointment, Monday through Friday, at its studio suite on South 13th Street in Omaha. Bel Merch was founded by Maria Corpuz, who came to merchandise through years of selling tour shirts and records, and the business is named after her grandmother, Isabel Corpuz, who was known in the family as Bel.