Lola B Formals

Lola B Formals is a formalwear boutique selling prom, pageant and special occasion dresses and gowns. The shop carries designers including Ellie Wilde, Johnathan Kayne, Ashley Lauren, Portia and Scarlet and Clarisse, and takes special orders and custom pageant gowns. It describes itself as a Mississippi prom and pageant specialist.

The shop works by appointment only, so customers text or call to set up a visit. Once a dress is chosen it is registered so no one else can buy it, and all sales and deposits are final. The boutique is in Old Towne Olive Branch, Mississippi, and the owners also help customers find local organizations to volunteer with.