Herslof

Herslof is a family-owned optical company that has served Wisconsin since 1941, when it began in Milwaukee. It is known for prescription eyeglasses crafted locally in Wisconsin, with a full range of women's, men's, children's, safety and specialty frames. Comprehensive eye exams are provided by licensed Wisconsin optometrists, and the shop also fits and sells contact lenses from several major brands.

Appointments can be booked in advance or the same day. Herslof operates sixteen community locations across the state, and the New Berlin shop is at 3556 South Moorland Road. Contact lens refills can be ordered through a link on the company's website.