Folklore Flower Co.

Folklore Flower Co. is a floral studio known for custom wedding and event florals, including full-service wedding packages that cover everything from the rehearsal dinner to the farewell brunch and cleanup afterward. The studio has expanded into retail installations, styling, and gifting, with bouquet bars and pop-ups among its offerings.

Outside of events, the studio does staging and styling for real estate, home interior styling, holiday decor for homes, and retail displays with front window installations. The owner and lead designer, Kate McNellis, began in fashion design in New York before turning to flowers. Clients work closely with the design team on their events, and the studio is on Boston Post Road in Madison.