Silverback Strategies

Silverback Strategies is a performance marketing agency that works with mid-sized companies on paid media, organic search, and measurement. Its team blends strategy, creative, and analytics, with work that includes paid search, paid social, programmatic ad buying, SEO, content marketing, media mix modeling, incrementality testing, and conversion rate optimization. The agency focuses on tying marketing spend to revenue and produces custom reports for clients to share with their bosses.

The agency says it works best with mid-market companies that have clear goals and are willing to share financial data, and it lists B2C businesses and in-house marketing teams among its clients. Its office is at 25 Catoctin Cir SE in Leesburg, Virginia, and the business works with clients remotely as well.