Lovingly

Lovingly is a software company that builds websites, point-of-sale tools and an operations system for flower shops. The system, called LUMA, works like a chief of staff: it answers inquiries, follows up on leads, keeps orders and scheduling moving, and flags conflicts before they grow. The company says it has worked alongside flower shops for 18 years.

The operations system is opening one owner at a time through a waitlist, and the company says most owners sign up for relief and stay for growth. Lovingly is based in Hopewell Junction, New York, and takes questions about its shop and point-of-sale software through a contact form on its site.