AIM Fitness

AIM Fitness is a gym built around functional strength training, small group classes and personal training, with coaches who track each member's progress using biometric data. Programs include nutrition coaching, a GLP-1 fitness program, high school athlete training and teacher training. The gym was founded in 2020 by Jake and Marla, who are both former competitors and personal trainers.

New visitors can book a free class or a free one-on-one session with a coach to talk through goals before joining. The gym is at 1175 Baker Street in Costa Mesa, and first-timers are welcome during class hours. The facility has barbells, power racks, rowers, SkiErgs, sleds, a turf area, a treadmill and a StairMaster, along with a towel service.