Blue Moon Emporium

Blue Moon Emporium is a gift and apparel shop on East College Avenue in Appleton, stocking T-shirts, sweatshirts, hats, and socks alongside candles, mugs, kitchen towels, and aprons. The shelves lean toward Wisconsin, with Wisconsin passports, city tins, and maps among the offerings.

Most of the merchandise is locally made or sourced in Wisconsin, and the shop carries children's clothing and accessories like keychains, stickers, and tote bags. Local artists can submit work for consideration through the shop's website. The store was also featured in a Talk of the Town podcast episode about its founder's path from maker to mentor. Shoppers can browse and buy online as well as in person.