Desert Rose Direct

Desert Rose Direct sells turquoise and gemstone jewelry online, with necklaces, earrings, bracelets, rings and pendants. Pieces feature stones such as Peruvian turquoise, variscite, Hubei turquoise and tiger's eye, and the catalog includes designs from the Jay King line. Many items are offered at reduced prices, and the store also has a section of unique finds that rotates.

Orders are placed through the website, with free shipping on orders over $100 and guidance on caring for jewelry. Repairs are handled for pieces bought through the site, while items purchased through HSN are sent to a separate repair service. The business is based in Albuquerque.